Standardized, average, fit a common yardstick person tried at all times. Largely unsuccessful. One example of successful standardization-army. Good military must be impersonal as an insect, it is not necessary not only to the person, not needed and the mind, the mind is only necessary in a primitive form - as a savvy soldier, as a means to survive and to better fulfill the order. Of enormous importance in the armies of the exercises given to parade - and that's a rather strange occupation, because the enemy marched not be intimidated and did not win. These exercises have a particular goal: impersonal, standardize, and teach unthinking submission, turn a man into an automaton. Bad machine better than a good man. Dead soldiers better custom soldier.

Impersonal - is to turn from the personality into something else. But the only possible condition mentally healthy person - a person. The destruction of the individual means DISEASE. Standardize - MEAN to hurt. depersonalization of man can go in the direction of any disease, especially in the areas of primitivism, bigotry, labyrinthine, or any combination of these ills. (It is also possible through the depersonalization of criminality, violence, aggression - are engaged in prison.) Army drill destroys the identity of the labyrinth and is trying to complete this fanaticism (the latter can only partly).

Army - the most notable mechanism of destruction of personality. The Army is in almost every state and virtually every Army depersonalization rights attached to no less and sometimes more important than learning combat skills. On the example of the Army is clearly seen for what it's done. STANDARDIZATION OF PEOPLE NEED IN ORDER TO FACILITATE MANAGEMENT. Person - a person who manages a self. Non-identity - a person who manages someone else or something else. Man trying to standardize and state. The entire first half of the twentieth century was the era of totalitarian (labyrinth with additives bigotry or fanaticism, with the addition of the labyrinthine) standardization of man.

The scale of these attempts have failed. Most likely, no bigotry, no labyrinth can not absorb all of humanity, and the epidemic in a country masshabah last a generation or two, take away a large percentage of lives and come to naught. But even the Communist standardization includes an element for which, as it turned out, the future - an element of Primitivism:

But flying rocket

greenbacks color

as it sits Gagarin -

simple Soviet man.

It was "simple" guy turns out to be an ideal state. It is a simple Soviet person was declared a model of moral health, and all sorts of difficulties is "ideologically harmful". Fascism went on: fascism did from a man not so much a fanatic as an aggressive type of entity. Feeling of superiority, racial, ethnic or otherwise - one of the characteristics of the primitive. The following characteristics: hostile culture (When he heard the word "culture", then clutched at the gun) violence as a primary method. But the society consisting of aggressive primitives, can not last long: it is too high mortality. But the entire second half of the twentieth century was the era of standardization of people by infecting their non-aggressive VARIETY primitivism. This wave of standardization promises to be much more successful. Personality choking under her weight and floats to the surface of baring his teeth in the smile of a corpse personality - chundrik.

Erased and sex differences - hence the constant pop-up the subject of homosexuality, erased national and language: "I am a fashion editorom" - in what language said it? And the name of the newspaper Komersant-Daily »in what? Erased the differences in habits, in looks, in mind and in appearance. Geniuses standard of beauty come to us from the screens, go to the posters. The face of women, of course, is becoming more masculine: no - long hair, you can even nalyso; on the beaches - topless, yes - women's bodybuilding, boxing and weightlifting. The face of a man is womanly thing of the past heroes, came the soap boys and printed their own, I apologize for expression, Face T-shirt. Every second.

Standardization

"Boxed heart" - a synonym for standardization of American citizens. In this sense, Packard considers revealing two new American institution, whose activities have direct relevance to the unification of the consciousness of citizens. The first of them - are the newest housing tracts, equipped with up to stock food in the refrigerator. In this house you can move quite light and immediately get into a comfortable environment. The point, however, not only in material equipment, but also culturally, socially, psychologically. An hour later - half on arrival to the new settlers are neighbors with the invitation to take part in the game, walking, reading, sharing, etc. This creates a desirable atmosphere. The second new type of school (Los Angeles), which trains professionals for the industry "for a given pattern" ("ordered''), ie, not only with technical and managerial knowledge and skills, but also most suitable for customers' social and psychological attitudes.

Students are taught the right attitude to work, employer, work mates and the staff as a whole. Americans in 2000, says Packard, the psychological effects of methods practiced at the present time, seem ridiculous and old-fashioned. By the time will probably be developed physical methods of influence on the mind - the so-called biocontrol, commencing with today. Human brain and human behavior will learn to manage at a distance, how to manage the current aircraft, machine tools and shells. For managed such operations will be painless, but ...

And here it is, the two thousandth. Biocontrol is already possible, but so far only in the form of bioslezhki: employee company is obliged to wear or carry a device which constantly brings the leadership of what the employee is engaged. The novelty has not yet caught on. Wait and see. Standard cozy homes were a disaster only for a distant America. We - a much more standard and uncomfortable. A standard education is absolutely natural way standardizes children and adolescents. There were many millions of copies of the book, which standardizes our gestures, smiles, modes of communication (this is correct - and it is not necessary, shaking hands in a vertical plane, a liar puts his hand to his face), standardize etiquette, styles of clothing, etc.