Verbal fight involves adherence to effective methods of giving precedence to the dispute and controversy, allowing to achieve victory and avoid defeat. Fight technique in speech communication is based on certain speech theory and practice. Fighting without following the principles of the theory and standards of practice makes verbal interaction in the usual squabble, where all means are good. On the contrary, the steady adherence to generally accepted rules and methods of making confrontational verbal communication interesting match. In this contest technique struggle becomes a specific skill. In addition, following the tactics can make your own speech activity orderly, efficient. Finally, the verbal interaction, based on generally accepted norms, symbolizes the culture of communication themselves. Regulation and control equipment are generally valid in nature. Systematic presentation of rules and regulations of fighting techniques can be called its theory or philosophy. Principles of the fight made by the philosophy of chess, have become universal. The fact is that chess in general represent a good testing ground for explaining the nature of those games that people play. Mathematical rules of game theory - the best evidence of this. The defining principle of the philosophy of struggle is the realization of the principle advantages. This principle can be stated as follows - which owns the advantage should always realize it. Realization of the benefits achieved by making the following rules, regulations.

Rule 1. At the core advantages - an active position. In the practice of speech communication, this means the ability to choose the best (or even comfortable) in the forum, a discussion at the right time and right place. In addition, the activity of the position involves the development of active methods of conducting the discussion of the disputed issue. This technique stems from the fact that constantly monitor the progress of the exchange of arguments. Active position requires an opponent to prove the motive, to give explanations to justify, to answer questions. All these ways of enhancing the position should be implemented in a correct and loyal formah.Aktivnost position has many different major and minor characteristics derived from them. The active position is realized in choosing a partner, rival and ally. Directly related to the active position of the tone of the discussion, self-presentation, thoroughness of the evidence.

Rule 2.Preimuschestvo should be exercised at every stage of verbal communication. Confrontation in dealing with all his focus on winning, is usually not a one-act character. Bet to win as a result of a strong argument or loud declarations irrationally. Almost achieve victory in speech communication due to the gradual accumulation of benefits. This rule requires the achievement of benefits at each stage of communication. Accumulation of initiatives is often synonymous and accumulation benefits.

Rule 3. Need to build an initiative from one stage to another communication.

To achieve total victory not enough to gain an advantage on one main, or even most of the stages of communication. Usually involves the implementation of the desire not just ownership of the initiative, but a gradual and steady build-up initiatives. From the technical capacity initiatives in speech communication may be associated with the introduction of the new context of dialogue (including a surprise to the enemy), subject areas, putting new facts, expert assessments, etc. It should be noted that the initiative has one who is able to quickly orient themselves, to respond flexibly to take non-trivial, thoughtful and courageous decisions, suddenly put the problems and justified the risk.

Rule 4. Initiative in speech communication should be supported by combining the pressure (the attack on the opponent's position) and flexibility.

The fight - it's always rivalry, intense physical and spiritual strength, confrontation and. pressure on the opponent's position, prompting him to act appropriately. Ways to confrontation may be different. This may be a principled and even intransigence on certain aspects of the disputed provision. This may be a growing pressure on the enemy positions, increased pressure, the rising tone. It could also be an acute attack on any opponent's argument, in his thesis. Reliability and strength of the position is determined not only by the power and intensity of pressure, but the reasonable combination of pressure and maneuver. The use of injection pressure, intensification of the conflict, deepening the confrontation is good only up to a certain limit. When you leave him communion becomes unpredictable and explosive, uncontrolled within their means and results.

Rule 5. In an equal position to make a step towards agreement.

Strictly speaking, the agreement - this is a statement of equality, parity of forces. If the positions were equal initially, it would not need to contrive a controversial discussion. Equality is achieved positions in the debate, when some aspects of the advocated issues will be excluded as unproven, other issues - are balanced, and others - added to the lines, etc. Moment of ascertaining the positions of equality should not be missed, for equality - a process, not a permanent legacy. The art of reaching an agreement - is an art to fix the time of equilibrium of forces and take the first step toward an agreement.

Rule 6. You can not go beyond the safety position and push it to the opponent. This requirement has many derivatives. The first of them - "do not drive themselves into a corner!" In any position must be able to maneuver. In general, you can see: no position is not lost, if you can still maneuver, or until you can maneuver, the position is not hopeless. The second derivative - not cornering your opponent! "First of all, it's just not gentlemanly to deprive opponents opportunities to justify or explain, and secondly, the enemy, deprived of the opportunity to choose the means, can be solved and the reckless ways that were, maybe then everyone will have to regret it. But lost the use of extreme methods of struggle has not recovered. Yes, and strongly right to the same saying that the wounded or cornered animal bites harder.

The third derivative - Do not apply himself at the extreme means, without the fact of need. This is all the application forms, which carry the subject of a personality. This is insulting, humiliating, labels, mocking parody. Any "personal" argument in the future will become an insurmountable obstacle. Next time - the requirement to refrain from the folly of pressure on the opponent's position, the loss of common sense in the confrontation. Lost the "common sense" arguments can be in communication. They are thus said that, as a sparrow, if he has departed, it will not catch. " Abstaining from reckless steps is also associated with allowance for the risk. Struggle and confrontation associated with the study of the forces of group dynamics. Usually this form of business communication, such as negotiations are in a key group fighting. Therefore, an important element in the struggle is to suppress the forces of cohesion of the opposing team and encourage the forces of separation.